Forbes cover story on bad bloggers

good bloggers

Forbes posts a very strange story, though not unfamiliar, about the bad side of bloggers. I don’t know what I think about this story yet, although it reminds me - in a very microcosmal way- of my little Norwegain troll.

Gregory Halpern knows how to hype. Shares of his publicly held company, Circle Group Holdings, quadrupled in price early last year amid reports that its new fat substitute, Z-Trim, was being tested by NestlĂ©. As the stock spurted from $2 to $8.50, Halpern’s 35% stake in the company he founded rose to $90 million. He put out 56 press releases last year.

Then the bloggers attacked. A supposed crusading journalist launched an online campaign long on invective and wobbly on facts, posting articles on his Web log (blog) calling Halpern “deceitful,”"unethical,”"incredibly stupid” and “a pathological liar” who had misled investors. The author claimed to be Nick Tracy, a London writer who started his one-man “watchdog” Web site, our-street.com, to expose corporate fraud.He put out press releases saying he had filed complaints against Circle with the Securities & Exchange Commission. Read on…

Hat tip to Forbes Cover Story Blows It, Calling Bloggers Lynch Mobs by Steve Rubel at Micro Persuasion

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